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iwell
Positioned iwell as a credible industry voice, driving engagement and qualified webinar demand among installer prospects.
Client
iwell designs smart energy management systems for commercial and industrial use. As the company expanded its installer network in the UK, it faced a familiar problem – strong technical credentials, but low recognition among new prospects. When conversations started, too many people were still asking basic questions about what iwell actually did.
Deliverables
Thought Leadership & Content Strategy
LinkedIn & Paid Social Campaigns
The Challenge
The brief was simple and specific. By the end of Q4, iwell wanted a meaningful uplift
in baseline awareness among installer prospects, and the campaign also needed to
support longer-term lead generation, without feeling sales-led or heavy on product.
Our Approach
We built a short, problem-solving webinar campaign aimed squarely at installers’
day-to-day challenges. Rather than pushing features, we focused on one clear
industry issue and positioned iwell as a useful, credible voice.
The campaign was anchored by a 45-minute live webinar – practical, opinionated,
and light on promotion. To drive registrations, we created a series of short thought-
leader videos, filmed in a single shoot and published through a senior iwell
spokesperson’s personal LinkedIn profile. Each video tackled one angle of the same
problem and pointed back to the webinar.
Paid spend was weighted towards these videos, with a smaller retargeting layer to
convert warm viewers. A simple landing page and a tightly timed email flow did the
rest, reminding people why the topic mattered and making it easy to show up.
The Results
3,137 engagements on campaign content
23,708 campaign video views
78 webinar registrations
The campaign generated strong engagement across video views, reactions, comments, and clicks. More importantly, it helped shift how installer prospects arrived into sales conversations: better informed, clearer on iwell’s value, and already familiar with the story.
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