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TI Automotive
Launched a global internal communications system in one month, increasing engagement and improving leadership alignment worldwide.
Client
TI Automotive is a global manufacturer, with facilities and teams spread across five continents. Like many large, complex organisations, it had no shortage of activity – but internal communications were fragmented and largely reactive.
Deliverables
Internal Communications Strategy
Leadership Communications
The Challenge
TI needed a cohesive internal communications strategy that could scale globally. The aim was to keep people informed, aligned, and engaged – while giving leaders the tools and structure to communicate clearly and consistently.
Our Approach
We worked with TI to design and launch its internal communications capability end to end. That started with defining a clear strategic framework – what internal comms was there to do, who it served, and how messages should flow across the
organisation.
From there, we built the core channels. This included a quarterly global newsletter,
regular updates from top leadership, and structured support for town halls and all-
employee meetings – from narrative arcs to detailed scripts. Each channel had a
defined role, cadence, and tone, so messages reinforced each other rather than
competing for attention.
We also set up a content plan and posting protocols for Viva Engage, TI’s internal
communications platform. That meant deciding what belonged there, who could post, how often, and with what level of polish.
Alongside the structure, we supported messaging and content creation across all
channels, helping leaders say what mattered in a way people could actually absorb.
The Results
Within one month, TI had a fully functioning internal communications system in place – with clear ownership and aligned messaging across regions. Engagement with core channels increased, leadership communications reached more employees globally, and internal feedback showed improved clarity around priorities and direction.
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