Voltric
Delivered an integrated communications strategy that drove 20% customer growth and increased retention by 30%.
Client
Voltric is a mobility services platform designed to make owning and running an electric vehicle as simple as possible. It operates the UK’s largest EV subscription fleet and has recently launched its own salary-sacrifice subscription offering.
Deliverables
Integrated Communications Strategy
Product Launch Communications
The Challenge
After several years of steady growth, Voltric was ready to scale. The priority was to
reach new audiences, introduce the brand to new types of customer, and
successfully launch its salary-sacrifice product in an increasingly competitive market.
Our Approach
We began with a full strategic reset, working with Voltric to sharpen its objectives,
ideal customer profiles, priority audiences and points of difference. From this, we
developed a messaging framework that positioned Voltric in a market of one, forming the foundation for an integrated owned, earned and paid media strategy.
Our analysis showed that Voltric’s flexibility and ease of use were especially
compelling for entrepreneurs, sole traders and small business owners. The strategy
therefore focused on building visibility and credibility with this audience.
We grew a community of small business owners on Voltric’s LinkedIn channel and
developed a regular newsletter to build a consistent, owned audience. This always-
on activity was supported by high-impact communications moments, including the
customer and media launch of the salary-sacrifice product, collaborations with
entrepreneurship-focused content creators such as TGE, and ongoing coverage in
relevant business and fleet media.
The Results
20% increase in new customers.
30% increase in customer retention.
More than 50,000 social media engagements over a 12-month period.
