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Collectible cars and visitors filling an auction hall

Taking on new automotive clients

Strategic Communications for the

Strategic
Communications for the

Automotive Sector

Senior specialists helping automotive businesses build reputation, reach the right audiences and turn communications into measurable business results.

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Directors on
every account

Proven Experience.
Trusted by the Automotive Sector

30+

years' combined experience in B2B communications

50

£100m+ turnover companies represented

100%

of surveyed clients would recommend us

20+

global markets served

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Selected work

How Iconic Auctioneers reclaimed UK market leadership in one year

Vireo introduced a more modern media relations strategy focused on the audiences, markets and messages that mattered commercially.

2,500+

items of coverage

+42%

total coverage

+140%

national news coverage

1.5m+

words written

View the case study

Integrated automotive communications

From brand positioning and media relations to customer communications and social, Vireo brings the right disciplines together around your objectives.

01

PR & Media Relations

Programmes designed for the way influence works now: optimised for AI-search, with messaging and coverage that aligns to business results.

02

Customer Communications

Communications that converts: increasing engagement, improving retention and supporting sales performance.

03

Internal Communications

We’ve helped organisations of all sizes – from fast-growing mobility start-ups to FTSE 250 Tier-1 suppliers with a global footprint – communicate internally with purpose and clarity.

04

Paid Social

Every campaign is built around data-led insight, creative testing, continuous optimisation and a deep understanding of the automotive sector, to make sure your budget delivers material results.

05

Organic Social Media

In an age where generic, AI-generated social media copy floods the feed, we create content that earns attention with your audience and strengthens connection over time.

Built for the breadth of the automotive sector

No two automotive businesses have the same communications challenge. Vireo works across the sector, adapting strategy around each client's audience, market and commercial objectives.

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“I am delighted with all that Vireo have done for us this year, we could not have asked for more. You have taken our PR to new levels and have made my life so much easier.”

Head of Marketing, Iconic Auctioneers

Pictured: Richard Hammond at an Iconic Auctioneers sale.

Ready for change?

If you're looking to strengthen your communications in the automotive, mobility or transport sectors, let's discuss your goals and explore how Vireo can drive your success.

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Prefer to talk it through?

What do you need help with?

Frequently asked questions

  • Our retainers are designed to suit a wide range of budgets, and are dependent on the scope we agree after close consultation with you.

    ​

    We structure fees based on scope and objectives rather than arbitrary hourly rates. We'll provide a clear proposal before working with you so you know exactly what you're getting.

  • We work closely with your internal teams, integrating seamlessly with your marketing function. You'll have a dedicated account lead as your primary contact, supported by a team of experienced discipline specialists. We tailor our support to your needs, so you can get on with the job at hand.

  • Vireo is your strategic consultant, communications partner and in-channel execution team. We have a proven track record in demonstrating that communications can deliver material business results in the automotive sector.

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    We’re not interested in guesswork, vanity metrics and aimless output. Vireo is purpose built for the demands of modern automotive and mobility comms, blending tech-driven processes and strategic expertise.

  • The output depends entirely on what your business needs to achieve and how quickly it needs to achieve it. We work closely with you to make sure everything we do is totally focused on helping your business thrive.

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    Outputs may include media coverage, social media content and advertising, webinar programmes, customer communications campaigns and internal communications campaigns.

  • We work with automotive companies from across the sector. Our clients range from Tier 1 suppliers and OEMs to post-funding mobility scale-ups. Our team has been deeply ingrained in the automotive sector for several decades, helping some of the world’s largest automotive brands launch new products, navigate a changing market and exert influence.

  • Vireo’s team has several decades’ experience in the automotive sector. Our people have overseen campaigns for some of the industry’s biggest brands from EV and commercial vehicle manufacturers, global Tier-1s, aftermarket suppliers and collectible car specialists.

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    But we don’t just rely on our deep understanding of the sector – our work is also informed by research and real-world insight, to ensure your communications yields material results for your business.

4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, W1T 6EB

© 2026 by Vireo. Built by Supercharged Media.

Strategic Communications for the Automotive Sector

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