We worked with Iconic Auctioneers to put concrete OKRs in place, that not only
targeted an overall increase in coverage but also focused on key areas of
improvement. These included increasing the spread of national news coverage,
gaining exposure in key international markets, and articulating key messages linked
to the company’s marketing strategy.

 

By the very nature of a collectible vehicle auction, the key stories only become
apparent in the weeks leading up to an auction as vehicles are consigned. This
meant that reactivity and adaptability were just as important as a strong overarching strategy.

 

Using our deep understanding of, and relationships with, the national news, motoring enthusiast and luxury lifestyle media, we were able to develop and place stories with the right audience at the right time. We also engaged several of our global partners to increase our understanding of and impact in key international markets.

 

The result not only saw an exceptional increase in the amount and value of coverage achieved, but also helped Iconic Auctioneers